About Me
I'm Erin, a public relations and marketing professional graduating in December 2022. I am experienced in strategic writing, proactive planning and media creation/management from my time at UNT. I'm immersed in culture/lifestyle trends, and have strong listening comprehension and adaptability. I'm looking to use my creative abilities and fresh perspective developed through my editorial internship and visual design projects to drive an agency/ company's business forward.
Resume
Summary
I’m a new public relations and marketing professional experienced in strategic communication and project/campaign management. My adaptability, time management and analytical skills help me to be a natural problem solver with the ability to adhere to deadlines. I have knowledge in earned and paid media planning and research as well as industry trends.
Education
University of North Texas
Anticipated graduation: Dec. 2022
Major: Journalism (Public Relations
Minor: Marketing
GPA: 3.5
Honors Program 2019-2022
Emerald Eagle Scholars Award 2019-2022 President’s List Spring/Fall 2021
EMPLOYMENT HISTORY
Marketing and Publications Intern Mary Kay Inc
May – October 2022 Addison, Texas
Server Texas Live
April 2021 – March 2022 Arlington, Texas
PROFESSIONAL SKILLS
Marketing
- Ability to balance writing and editing for several publications whilst maintaining solo marketing projects
- Familiarity with pursuing business objectives using key performance indicators and Google Analytics Certification
- Analytical skills used to improve website and social media engagement through digital marketing plans and monitoring metrics and consumer research
Writing
- Experienced writer and idea generator through news stories, press releases, feature stories, memos and blogs
- One year experience professionally copywriting for digital magazine, podcast and newsletter
- Educational expertise in PR writing media lists, media briefing docs and pitches
Multi-media
- Graphic design elements in InDesign and Photoshop through visual advertisements, infographics, thumbnails and webpages
- Experience in social media management for student publications that directly led to a sales increase of over 1,000 copies. Knowledge in influencer marketing
- Administrated and monitored corporate FB group with over 100,000 people using Excel