About Me

I'm Erin, a public relations and marketing professional graduating in December 2022. I am experienced in strategic writing, proactive planning and media creation/management from my time at UNT. I'm immersed in culture/lifestyle trends, and have strong listening comprehension and adaptability. I'm looking to use my creative abilities and fresh perspective developed through my editorial internship and visual design projects to drive an agency/ company's business forward. 

Resume

Summary

I’m a new public relations and marketing professional experienced in strategic communication and project/campaign management. My adaptability, time management and analytical skills help me to be a natural problem solver with the ability to adhere to deadlines. I have knowledge in earned and paid media planning and research as well as industry trends.

Education

University of North Texas

Anticipated graduation: Dec. 2022

Major: Journalism (Public Relations

Minor: Marketing

GPA: 3.5

Honors Program 2019-2022

Emerald Eagle Scholars Award 2019-2022 President’s List Spring/Fall 2021

EMPLOYMENT HISTORY

Marketing and Publications Intern                                                                              Mary Kay Inc

May – October 2022                                                                                                      Addison, Texas                                                                                                                   

Server                                                                                                                                         Texas Live

April 2021 – March 2022                                                                                              Arlington, Texas

PROFESSIONAL SKILLS

Marketing

  • Ability to balance writing and editing for several publications whilst maintaining solo marketing projects
  • Familiarity with pursuing business objectives using key performance indicators and Google Analytics Certification
  • Analytical skills used to improve website and social media engagement through digital marketing plans and monitoring metrics and consumer research

Writing

  • Experienced writer and idea generator through news stories, press releases, feature stories, memos and blogs
  • One year experience professionally copywriting for digital magazine, podcast and newsletter
  • Educational expertise in PR writing media lists, media briefing docs and pitches

Multi-media

  • Graphic design elements in InDesign and Photoshop through visual advertisements, infographics, thumbnails and webpages
  • Experience in social media management for student publications that directly led to a sales increase of over 1,000 copies. Knowledge in influencer marketing
  • Administrated and monitored corporate FB group with over 100,000 people using Excel

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